For as long as SEO has been in existence, there have been all sorts of myths about it, and the situation isn�t helped by the number of so-called "experts" spreading them. Here�s a list of the biggest SEO misconceptions:
>> You can�t optimize perfectly for every site
>> There are 10,000 search engines out there
>> PageRank is dead
>> You should repeat your keywords 100 times on each page
>> Search engines don�t have time to ban you for bad SEO
>> You should submit your site to every search engine going
>> You don�t need content to get ranked high
>> Meta tags are very important
>> All you need is more links
>> SEO doesn�t require patience
>> New sites can�t get listed in search engines
>> You should have multiple domain names
>> It�s good to resubmit every week or every month
If you find companies that tell you any of these things, then you should run away as fast as you can. Don�t pay attention to the myths of SEO � the only techniques you should be using are ones that are proven to increase your website�s ranking.
There are a lot of unethical, unprofessional business practices in the optimization industry, and you need to make sure you have enough facts on your side to compare the services you�re being offered. To have a good SEO campaign, you can�t fall victim to the kind of big promises that are always un-promised in the small print. Don�t throw away your money: invest it properly in good marketing, advertising, and content.
When inexperienced and unprofessional optimizers scam uneducated SEO customers, it gives everyone who works in the field a bad name. If anyone tells you that it�s OK to keyword stuff, or that you don�t need PageRank � well, they�re just completely wrong.
If you�re trying to make money with your website, you need visitors, and that�s where SEO comes in. SEO is important because of the amount of competition you have. When you�re competing in a worldwide market, you need to stand out.
