On-Line Marketing Strategies
These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business - large or small.
Remember: You can't put up a terrific web site on-line and �hope� that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Unless you have something as needed and wanted as the original and authentic Fountain of Youth, your customers are not going to look for you; you have to look for them.
There is a lot of hullabaloo about promoting your web site. In fact, building traffic to your web site is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, still assumes that your customers are surfers. Even though you may be an avid internet user, there is a large percentage of our population that are not as savvy with the internet as we would like them to be.
So, what do you do about this large percentage of the population who are not internet adept? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Off-Line Marketing Strategies
Off-Line Internet Marketing Strategies are still alive. I recently read a statistic of the US Postal Service that stated that consumers spend an average of 25 minutes with Direct Mail and 30 minutes with catalogs. (There are more facts in the Mail Moment series of free white papers form the USPS.) Yes, they may go through their mail like Speed Racer and cull through the mail they want and the mail they don�t want at record velocity; but those that catch their eye and grab their attention, they actually read and spend time doing so.
You need to tap into that market and utilize that statistic. Become part of that pile of mail that your prospective consumer spends time reading. Direct Mail should be a pivotal point of your on-line marketing strategy. You need to ensure that you have a direct mail marketing campaign to drive traffic to your web site.
Other Marketing Avenues
Below is a small list of some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell!):
� TV, print and other advertising
� Stationary and business cards
� Catalogs, fliers, billboards, blimps, etc.
� Direct mail (prominently on every document)
� Telemarketing (make it part of the script)
� News releases to targeted media.
The main principle, to which you can add all your imagination, is:
AN INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your site. One of the best ways to market your website off-line is direct mail postcards.
What�s So Great About Postcards?
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and with billboards most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a postcard comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now, if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit. If they are not in the office, there will be a lag time in logging into your web site. Also a percentage of those journal readers may not write the web address down or even remember to check out your site.
I don�t mean to say that those other avenues won�t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the postcard right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards. The most successful people on the internet market with Direct Mail to drive traffic to their site. The virtual world is just that � virtual. It really is not the real world so if you want your virtual business to be creditable in the real world, apply real world principles. Direct Mail Postcard Marketing will give you the credibility that you seek and will drive copious amounts of traffic to your web site. Ah, nirvana!
Monday, August 2, 2010
Building Your Online Store
The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?
What It Is
E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network. E-com is not merely buying and selling or providing services but it is also a method of advertising and marketing through an electronic system as well. E-com also means facilitating the progress of commercial transactions electronically. Right now e-com is a well-established technology in all major countries. In most cases internet marketing requires you to have your own E-commerce store for maximum return.
Requirements of an E-commerce Store
Building an online store is not an easy job. Software is required that can manage customers as well as their needs. E-commerce software should be able to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client's orders. You may encounter many options when setting out to build an e- commerce store. Before choosing any of them it is important to have a clear view of your requirements. Technical requirements might include coupons, tracking systems, customer login options or any number of other things. Other requirements include what type of impression you want to provide to your valuable clients.
Study the Sales and Marketing Cycle to Determine Your Needs
Before you opt for any of solutions for building e commerce store, study the basic model of e commerce that represents the entire sales and marketing cycle. The first building block of this cycle is audience in which you define what type of customers you will target. Second are commodities, in which you characterize the types of products you will put on the market. Third is customer support where you will answer the questions and offer solutions to clients' or potential clients' problems. Next are advertising, marketing and endorsement where a business promotes the products or services. Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing and order delivery. Transactions may be automatic or manual. In manual processing you have to enter credit card information manually through an offline terminal. In the case of automatic processing a client's order form will be setup with a program that processes and charges the credit card for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is brand name with which you will create a distinctive business image to correspond with customers. Nobody is going to pay attention to your online store unless something catches their eye.
Research Your Options
Once you have defined your needs, you can then begin researching your options. There are two basic paths you may follow when building an e-commerce store - either buy ready made software or build a custom system with components and parts according to your requirements and budgets.
Flexibility
Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to allow various give-aways, coupons and promotions. Also, if your product comes in a variety of models or styles, with different options and different prices then you must communicate these factors and portray them distinctively in your online store. A true businessperson will certainly follow the patterns of his or her usual clients as well as those who directly visit the site. Web statistic tracking tools can be a great help to this end.
Ease of Use
Some e commerce stores are very easy to use and require only a few minutes to learn while others are more complex with so many features that they can be overwhelming. Being able to see a demonstration of software before buying it is a great help to determining ease of use.
Scalability
Being able to grow with your company is very important. If you choose a very simple solution now, then require a more robust solution down the road, you will lose time converting your store. If the URL structure of your store is not consistent, you can also lose search engine rankings by changing e commerce solutions. Therefore, it is important to choose an e commerce solution that can grow with you. For example, some stores owners may not want coupons in the beginning but then down the road decide it is a good idea. Some stores may also have limits on number of products, inventory control and tracking that down the road will be very important.
Security
Of utmost importance to online stores is transaction security. The priority for any business firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data can be protected by online store owners. SSL is an encryption technology that encrypts a message and the receiver decrypts it by using RSA security. To enable SSL on your web server you need a digital ID (a form of identification that will recognize you). Many web hosts provide SSL installation for anywhere from a few bucks to a few hundred bucks per year.
Overall, you want flexibility, ease of use, security and scalability in your store. Research your options before you make a final choice, and whenever possible, get a free trial of your solution before you buy.
What It Is
E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network. E-com is not merely buying and selling or providing services but it is also a method of advertising and marketing through an electronic system as well. E-com also means facilitating the progress of commercial transactions electronically. Right now e-com is a well-established technology in all major countries. In most cases internet marketing requires you to have your own E-commerce store for maximum return.
Requirements of an E-commerce Store
Building an online store is not an easy job. Software is required that can manage customers as well as their needs. E-commerce software should be able to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client's orders. You may encounter many options when setting out to build an e- commerce store. Before choosing any of them it is important to have a clear view of your requirements. Technical requirements might include coupons, tracking systems, customer login options or any number of other things. Other requirements include what type of impression you want to provide to your valuable clients.
Study the Sales and Marketing Cycle to Determine Your Needs
Before you opt for any of solutions for building e commerce store, study the basic model of e commerce that represents the entire sales and marketing cycle. The first building block of this cycle is audience in which you define what type of customers you will target. Second are commodities, in which you characterize the types of products you will put on the market. Third is customer support where you will answer the questions and offer solutions to clients' or potential clients' problems. Next are advertising, marketing and endorsement where a business promotes the products or services. Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing and order delivery. Transactions may be automatic or manual. In manual processing you have to enter credit card information manually through an offline terminal. In the case of automatic processing a client's order form will be setup with a program that processes and charges the credit card for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is brand name with which you will create a distinctive business image to correspond with customers. Nobody is going to pay attention to your online store unless something catches their eye.
Research Your Options
Once you have defined your needs, you can then begin researching your options. There are two basic paths you may follow when building an e-commerce store - either buy ready made software or build a custom system with components and parts according to your requirements and budgets.
Flexibility
Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to allow various give-aways, coupons and promotions. Also, if your product comes in a variety of models or styles, with different options and different prices then you must communicate these factors and portray them distinctively in your online store. A true businessperson will certainly follow the patterns of his or her usual clients as well as those who directly visit the site. Web statistic tracking tools can be a great help to this end.
Ease of Use
Some e commerce stores are very easy to use and require only a few minutes to learn while others are more complex with so many features that they can be overwhelming. Being able to see a demonstration of software before buying it is a great help to determining ease of use.
Scalability
Being able to grow with your company is very important. If you choose a very simple solution now, then require a more robust solution down the road, you will lose time converting your store. If the URL structure of your store is not consistent, you can also lose search engine rankings by changing e commerce solutions. Therefore, it is important to choose an e commerce solution that can grow with you. For example, some stores owners may not want coupons in the beginning but then down the road decide it is a good idea. Some stores may also have limits on number of products, inventory control and tracking that down the road will be very important.
Security
Of utmost importance to online stores is transaction security. The priority for any business firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data can be protected by online store owners. SSL is an encryption technology that encrypts a message and the receiver decrypts it by using RSA security. To enable SSL on your web server you need a digital ID (a form of identification that will recognize you). Many web hosts provide SSL installation for anywhere from a few bucks to a few hundred bucks per year.
Overall, you want flexibility, ease of use, security and scalability in your store. Research your options before you make a final choice, and whenever possible, get a free trial of your solution before you buy.
Seven Tools Every Writer Needs
Writing for some people is the toughest job you can ever ask them to do yet given the right write tools and circumstances anyone can actually write high quality articles with a little bit of work and practice. There are in fact seven tools every writer actually needs regardless of whether they are writing a novel, a science document, a University assignment, a web article or journal for the local paper. Without these tools you will find it very difficult to succeed.
Tool #1 - Book and Pencil
The Book and Pencil is one of the most important tools you will ever use. I carry a book and pencil where ever I go so that I do not miss out on the ideas I have, words that I have heard and the visuals in front of me. The key advantage of the book and pencil is that when you see something or have a good idea, you write it down so you do not forget.
For example, while I was in bed last night I was thinking about a new article that I could write. This article in fact because I wanted to help new writers. The first thing I did was to jot down the title in my book and then the seven tools I believe every writer should have.
I actually have two books I use for writing, a little A6 size pad that fits in my wallet and another journal size A4 book for writing more detailed information. Whenever you a walking around a shopping centre or out to dinner, use the little A6 wallet book to write down words you hear and phrases you see so that you can use those in your writing. Often people you come across from other states or countries will use different phrases to say the same thing, and often those phrases can be sexier than your own and may inspire more readers to read your material.
Tool #2 - Dictionary
No writer can survive without a dictionary. I still have my Macquarie dictionary I got when I was in Grade 2 which is some �(a slight pause here to realise one has gotten old) � 30 plus years ago. However, if you are just starting out there are lots of really cool online dictionaries out there for free now. Alternatively, I also recommend visiting a book fair held by Charity Groups. In Australia, Lifeline holds a book fair every year and you can actually buy bags of books for a dollar and very often they will have a couple of thousand dictionaries there for just $1 which is really cheap.
So, why do we need a dictionary? Actually for two reasons, the first is to make sure we spell the words correctly and for all the techno geeks who say, but the computer can do that, let me inform you, not all words in the electronic dictionaries are correct and there are lots of words that do not exist. The second reason, and this is the most important reason, the dictionary will tell you the meaning of the word, which helps ensure the word you are using is the right one for the context of your article.
Tool #3 - Thesaurus
This is one of the most awesome tools for writers. A thesaurus allows you to look up a word and to find a better word to use than the one you used. So here is a really good exercise. I have used my thesaurus to locate more appropriate words for that previous sentence so here is the result �
The Thesaurus allows you to hunt for those words that are more appropriate and improve the sound of the language in your article.
You will notice that I substituted the word "better" for "improve" and rewrote the statement using words that were descriptive to outline what you were trying to achieve like "hunt", "more appropriate" and "sound of the language". When you are writing the thesaurus can be a fantastic and fun tool to help you dramatically improve the language of your documents or articles.
Tool #4 - Digital Recorder
As a writer the digital recorder has become a mainstay of our industry. The digital recorder allows you to simply speak into the recorder and record parts of your article without having to laboriously (notice the use of the descriptive term � my thesaurus is working overtime today) write it down. One thing you might want to consider is purchasing a PDA that includes a digital recorder and the ability to write down notes and take phone calls so that you are not carrying a million and one devices. The new PDA's I have bought for my team actually have software that is voice activated so that when they have an idea or want to add to a previous message you can do so without having to press any buttons.
Probably the most common profession that uses the digital recorder is the legal profession. My lawyer uses one every single time I go into a meeting to tape his notes and letters I am going to receive and get charged a fortune for.
Tool #5 - A Good Library Of Books
Look the number ONE tool every good writer needs is their own library of books. A good writer will also be a good reader and the more you read the better your writing will become. I now have in-excess of 10,000 books in my collection and growing. My library of books range from fiction to non-fiction, research journals, magazines and much much more and I am building an even bigger video selection as well.
Why?
Well the more exposure you have to the various writing techniques and languages by the citizens of the world and the more refined your own technique will become. Further to that you need to gain a solid understanding of what technique is appropriate for the medium and the audience you are writing for. For example, the style of writing I use for articulating articles for the web will be of a more relaxed nature and more personal than for a document I might be producing for a corporate organisation. To be a really great writer you must be able to be flexible in the style you use dependant on the type of document or article you are writing.
Great writers are not born, they create themselves through practice. When I was at school, even through to high school I was a terrible writer but as I have practiced more and more (with the help of my mum), my writing has improved 100,000 percent and I know the more I write the better I am getting at structuring the article and making it flow and the faster I can write.
The library of books will be a great source for research as it will allow you to see how different writers structure their sentences, the sort of words they use how they describe experiences and use descriptive words like adjectives in their sentences. When you are building your library, do not get caught into the trap of buying just brand new books and to be honest that is an expensive way to start. Like I said before, visit places like the Book Charity Fairs and second hand book dealers and often you will find bags of books for just $1. I recently went to a Lifeline Book Fair and we bought bags of books for $1. The more extensive the library of books you have, with styles from the past and the present, the more effective, fantastic and outstanding your writing will become.
Tool #6 - Quality Music
Everybody has heard of writers block and I am not really sure there is such a thing, but some days I do find it harder to write then others. However, one way I overcome this problem is by listening to music that will help entice the creative element of my brain. The music I have found that is really good for this is baroque music which is played at 60 beats a minute.
Briefly, research shows that baroque music at 60 beats per minute causes your brain to produce more alpha [calmness] waves. This happens on both left and right sides of your brain.
This simply means that you calm down and relax, in a way similar to when you whistle a happy tune, or when you daydream. This "alpha" state of mind is ideal for learning, creativity, or just relaxing. It is used in schools all over Australia. A quote from the teacher of a remedial class here in Australia: "It seems to slow them down so they can think."
I have seen corporate trainers improve the effectiveness of training sessions dramatically by playing Baroque Music during a session and the creativity really comes to the forefront. A colleague uses the music as background for his memory training seminars and swears by it because recall and creativity are improved.
Tool #7 - A Good Computer
Nobody in the world today can seriously survive a writing career without a good computer. If you are going to be writing professionally for a media house, newspaper or magazine, you will need a good computer as they will not accept your copy without it being in electronic form. Gone are the days where a writer would produce their manuscript in hand written form and send it to their editor. Those days are well and truly over.
On your computer you will require a few pieces of software to make your computer worthwhile. The first thing you will need is an Internet connection, without it you will not be able to email your copy and as I said all media houses, newspapers and magazines today require their writers or journalists to produce electronic copy. You will also need a good word processing software application. If you can afford it, I strongly recommend Microsoft Word 2003 simply because of the quality of the spell checker and built in Thesaurus. I also recommend this version as you can now use the speech recognition software in the application to dictate your article into the computer. Many years ago you had to actually buy third party applications, like Dragon Speak.
The last thing as a writer you will need is a good printer. Do not scrimp on printers, because as a writer you will probably find it is easier to review you work printed out, so buying a cheap printer will normally cost you 3 times as much as a slightly more expensive printer. I recommend to all my clients to buy a laser printer over an ink jet when you are writing as a laser copy is less likely to smudge when you write notes on the copy.
To finish off, writing can really be a really fun and exciting career or simply something to do in your days off, but having the right tools will certainly make life a lot easier for you. Here are the seven tools every writer must have:
Tool #1 - Book and Pencil
Tool #2 - Dictionary
Tool #3 - Thesaurus
Tool #4 - Digital Recorder
Tool #5 - A Good Library Of Books
Tool #6 - Quality Music
Tool #7 - A Good Computer
Tool #1 - Book and Pencil
The Book and Pencil is one of the most important tools you will ever use. I carry a book and pencil where ever I go so that I do not miss out on the ideas I have, words that I have heard and the visuals in front of me. The key advantage of the book and pencil is that when you see something or have a good idea, you write it down so you do not forget.
For example, while I was in bed last night I was thinking about a new article that I could write. This article in fact because I wanted to help new writers. The first thing I did was to jot down the title in my book and then the seven tools I believe every writer should have.
I actually have two books I use for writing, a little A6 size pad that fits in my wallet and another journal size A4 book for writing more detailed information. Whenever you a walking around a shopping centre or out to dinner, use the little A6 wallet book to write down words you hear and phrases you see so that you can use those in your writing. Often people you come across from other states or countries will use different phrases to say the same thing, and often those phrases can be sexier than your own and may inspire more readers to read your material.
Tool #2 - Dictionary
No writer can survive without a dictionary. I still have my Macquarie dictionary I got when I was in Grade 2 which is some �(a slight pause here to realise one has gotten old) � 30 plus years ago. However, if you are just starting out there are lots of really cool online dictionaries out there for free now. Alternatively, I also recommend visiting a book fair held by Charity Groups. In Australia, Lifeline holds a book fair every year and you can actually buy bags of books for a dollar and very often they will have a couple of thousand dictionaries there for just $1 which is really cheap.
So, why do we need a dictionary? Actually for two reasons, the first is to make sure we spell the words correctly and for all the techno geeks who say, but the computer can do that, let me inform you, not all words in the electronic dictionaries are correct and there are lots of words that do not exist. The second reason, and this is the most important reason, the dictionary will tell you the meaning of the word, which helps ensure the word you are using is the right one for the context of your article.
Tool #3 - Thesaurus
This is one of the most awesome tools for writers. A thesaurus allows you to look up a word and to find a better word to use than the one you used. So here is a really good exercise. I have used my thesaurus to locate more appropriate words for that previous sentence so here is the result �
The Thesaurus allows you to hunt for those words that are more appropriate and improve the sound of the language in your article.
You will notice that I substituted the word "better" for "improve" and rewrote the statement using words that were descriptive to outline what you were trying to achieve like "hunt", "more appropriate" and "sound of the language". When you are writing the thesaurus can be a fantastic and fun tool to help you dramatically improve the language of your documents or articles.
Tool #4 - Digital Recorder
As a writer the digital recorder has become a mainstay of our industry. The digital recorder allows you to simply speak into the recorder and record parts of your article without having to laboriously (notice the use of the descriptive term � my thesaurus is working overtime today) write it down. One thing you might want to consider is purchasing a PDA that includes a digital recorder and the ability to write down notes and take phone calls so that you are not carrying a million and one devices. The new PDA's I have bought for my team actually have software that is voice activated so that when they have an idea or want to add to a previous message you can do so without having to press any buttons.
Probably the most common profession that uses the digital recorder is the legal profession. My lawyer uses one every single time I go into a meeting to tape his notes and letters I am going to receive and get charged a fortune for.
Tool #5 - A Good Library Of Books
Look the number ONE tool every good writer needs is their own library of books. A good writer will also be a good reader and the more you read the better your writing will become. I now have in-excess of 10,000 books in my collection and growing. My library of books range from fiction to non-fiction, research journals, magazines and much much more and I am building an even bigger video selection as well.
Why?
Well the more exposure you have to the various writing techniques and languages by the citizens of the world and the more refined your own technique will become. Further to that you need to gain a solid understanding of what technique is appropriate for the medium and the audience you are writing for. For example, the style of writing I use for articulating articles for the web will be of a more relaxed nature and more personal than for a document I might be producing for a corporate organisation. To be a really great writer you must be able to be flexible in the style you use dependant on the type of document or article you are writing.
Great writers are not born, they create themselves through practice. When I was at school, even through to high school I was a terrible writer but as I have practiced more and more (with the help of my mum), my writing has improved 100,000 percent and I know the more I write the better I am getting at structuring the article and making it flow and the faster I can write.
The library of books will be a great source for research as it will allow you to see how different writers structure their sentences, the sort of words they use how they describe experiences and use descriptive words like adjectives in their sentences. When you are building your library, do not get caught into the trap of buying just brand new books and to be honest that is an expensive way to start. Like I said before, visit places like the Book Charity Fairs and second hand book dealers and often you will find bags of books for just $1. I recently went to a Lifeline Book Fair and we bought bags of books for $1. The more extensive the library of books you have, with styles from the past and the present, the more effective, fantastic and outstanding your writing will become.
Tool #6 - Quality Music
Everybody has heard of writers block and I am not really sure there is such a thing, but some days I do find it harder to write then others. However, one way I overcome this problem is by listening to music that will help entice the creative element of my brain. The music I have found that is really good for this is baroque music which is played at 60 beats a minute.
Briefly, research shows that baroque music at 60 beats per minute causes your brain to produce more alpha [calmness] waves. This happens on both left and right sides of your brain.
This simply means that you calm down and relax, in a way similar to when you whistle a happy tune, or when you daydream. This "alpha" state of mind is ideal for learning, creativity, or just relaxing. It is used in schools all over Australia. A quote from the teacher of a remedial class here in Australia: "It seems to slow them down so they can think."
I have seen corporate trainers improve the effectiveness of training sessions dramatically by playing Baroque Music during a session and the creativity really comes to the forefront. A colleague uses the music as background for his memory training seminars and swears by it because recall and creativity are improved.
Tool #7 - A Good Computer
Nobody in the world today can seriously survive a writing career without a good computer. If you are going to be writing professionally for a media house, newspaper or magazine, you will need a good computer as they will not accept your copy without it being in electronic form. Gone are the days where a writer would produce their manuscript in hand written form and send it to their editor. Those days are well and truly over.
On your computer you will require a few pieces of software to make your computer worthwhile. The first thing you will need is an Internet connection, without it you will not be able to email your copy and as I said all media houses, newspapers and magazines today require their writers or journalists to produce electronic copy. You will also need a good word processing software application. If you can afford it, I strongly recommend Microsoft Word 2003 simply because of the quality of the spell checker and built in Thesaurus. I also recommend this version as you can now use the speech recognition software in the application to dictate your article into the computer. Many years ago you had to actually buy third party applications, like Dragon Speak.
The last thing as a writer you will need is a good printer. Do not scrimp on printers, because as a writer you will probably find it is easier to review you work printed out, so buying a cheap printer will normally cost you 3 times as much as a slightly more expensive printer. I recommend to all my clients to buy a laser printer over an ink jet when you are writing as a laser copy is less likely to smudge when you write notes on the copy.
To finish off, writing can really be a really fun and exciting career or simply something to do in your days off, but having the right tools will certainly make life a lot easier for you. Here are the seven tools every writer must have:
Tool #1 - Book and Pencil
Tool #2 - Dictionary
Tool #3 - Thesaurus
Tool #4 - Digital Recorder
Tool #5 - A Good Library Of Books
Tool #6 - Quality Music
Tool #7 - A Good Computer
Fight for your Self-Worth!
Self-Worth; this is a word that is so much easier to say, and spell then it is to feel!
Why do so many women feel that they have no self-worth?
How did they lose it?
Is it because of the way the world has portrayed the perfect woman today?
Is it because someone took it from them?
Is that the void some fill by over eating?
Did their partner breach a trust?
Did their partner fall into the grips of the world of pornography?
Does their partner demean them with insults about how they look?
Did their partner continuously admire other women?
Did they grow up being ridiculed by a family member?
Have they been suffering from a controlling illness?
Were they bullied and criticized through their school years?
Were they sexually abused as a child?
Were they laughed at in a moment of vulnerability?
Were they ever raped?
All of these experiences definitely play a part in pouring a woman's self-worth right down the drain. The people causing these kind of negative actions are totally responsible for tearing down a woman's worth. To tear down a persons self-worth is one of the cruelest ways to treat a human being. It is a no win situation for that person. They cannot fight back. They are being attacked with a blindfold on. You have succeeded in humiliating them, and you have won that battle. Well, that's not a real brag story, because anyone can win against innocence. The true win is when the battle turns around. The true win is when the person who has lost their self-worth, stands up and takes that control back.
For those of you that have been through this battle and are struggling to just get up on an elbow, or feel empty inside and so alone that you wonder why you even get up in the morning, you can beat this!
Listen to me! You are not responsible for falling, or losing the battle. But you are TOTALLY responsible for getting back up. Yes that's right, it is you that has to pull it together. I know, it's a joke to even think about it, but you need to go back as far back as you can and find a place where in your mind that will make you smile. If you cannot, then try to think of someone that you know that is hurting more deeply that yourself and use that knowledge as your motivation. Go there in your mind. Use that thought to give you a reason to get up and pull yourself together. Your self-worth is worth fighting for. You are as strong as your greatest strength. You will always be stronger than your greatest weaknesses. Those weaknesses will never win against your strengths.
You have been hurt and raped of one of your most sacred emotions, self-worth. Now you want it back, so take it back. It is right there inside of you. You just have buried it under all your dirty laundry, so to speak. You can go on feeling empty if you want. Noone will care, not for long anyway. You can continue to use drugs, alcohol, or even food to fill that empty lonely void inside of you. You can miss out on life because you are forgetting to fight and it is so much easier to fall into the pity pit. You can spend the rest of every second worrying that if you even try to gain back some of your self-worth, you will fail and feel even more lonely. Well, you might just fail the first try, the second and the third. You may even feel that it's hopeless. If you give into that feeling, then you are letting yourself down. You have now become responsible for losing your chance at regaining your self-worth. You are allowing whatever it was that tore you apart in the first place to take control of your everything. You are allowing a memory to defeat you. There is no person there now; it's just a thought. A memory that you are allowing to ruin what little time you have on this earth. Why are you doing that? You know you can stop it. You know how! I have repeated myself so many times and I will continue to repeat this. -HABITS- positive habits of thinking. You must reconstruct your thought patterns to think WIN..not to think LOSE! You must make a new commitment to yourself, one that you can reach out and touch!
I understand the strength of negative thinking, and I have felt its power many, many times. To the point that I could hardly feel myself breathe. That was when I knew that I, and only I could stop it. It was inside of me. It was not standing beside me or next to me or behind me. It was ME! Inside of you, is where you must look and dig for the real you. Not the you that has been scarred and hurt, but the you that can smile and laugh and appreciate all the good things in life. There still are many good things if you will just open your positive side and allow them to reach you. The more positive thoughts that you fill yourself with, the less negative thoughts can survive. Also you must be honest with what your bad habits are and where they are taking you. Identify with them and how they are bringing you down, instead of up. These are bad habits that you have allowed to run your life. Now, as you have invited them in, you will simply un-invite them. Additionally, say no to abusing Drugs, Alcohol and yes FOOD!
In order to strengthen the mental you, you must also strengthen the physical you. I don`t mean be a body builder or an Olympic athlete. I just mean a healthier you, a you that you want to be!
Remember whatever it was that brought you down in yourself is in the past. If you continue to allow the pain to live inside of you, you will suffer. The past is over and there is no suffering on your part that will erase it. So get on with life. Search deep inside of you and bring back who you are. Bring back the person you can smile at in the mirror. Bring back the person you talk to all the time. Bring back the person that you were meant to be. Bring back you, and then you will have your self-worth back!
*********************************
I am goodness.
I am all my goodness.
Even when I feel I am less,
I am always more!
David Viscott
Dorothy Lafrinere
Owner/Operator
Website- http://www.womensselfesteem.com
Weblog- http://www.justblogme.com/Dorothy
Forum- http://womenselfesteem.proboards29.com
email- dorothy@womensselfesteem.com
Why do so many women feel that they have no self-worth?
How did they lose it?
Is it because of the way the world has portrayed the perfect woman today?
Is it because someone took it from them?
Is that the void some fill by over eating?
Did their partner breach a trust?
Did their partner fall into the grips of the world of pornography?
Does their partner demean them with insults about how they look?
Did their partner continuously admire other women?
Did they grow up being ridiculed by a family member?
Have they been suffering from a controlling illness?
Were they bullied and criticized through their school years?
Were they sexually abused as a child?
Were they laughed at in a moment of vulnerability?
Were they ever raped?
All of these experiences definitely play a part in pouring a woman's self-worth right down the drain. The people causing these kind of negative actions are totally responsible for tearing down a woman's worth. To tear down a persons self-worth is one of the cruelest ways to treat a human being. It is a no win situation for that person. They cannot fight back. They are being attacked with a blindfold on. You have succeeded in humiliating them, and you have won that battle. Well, that's not a real brag story, because anyone can win against innocence. The true win is when the battle turns around. The true win is when the person who has lost their self-worth, stands up and takes that control back.
For those of you that have been through this battle and are struggling to just get up on an elbow, or feel empty inside and so alone that you wonder why you even get up in the morning, you can beat this!
Listen to me! You are not responsible for falling, or losing the battle. But you are TOTALLY responsible for getting back up. Yes that's right, it is you that has to pull it together. I know, it's a joke to even think about it, but you need to go back as far back as you can and find a place where in your mind that will make you smile. If you cannot, then try to think of someone that you know that is hurting more deeply that yourself and use that knowledge as your motivation. Go there in your mind. Use that thought to give you a reason to get up and pull yourself together. Your self-worth is worth fighting for. You are as strong as your greatest strength. You will always be stronger than your greatest weaknesses. Those weaknesses will never win against your strengths.
You have been hurt and raped of one of your most sacred emotions, self-worth. Now you want it back, so take it back. It is right there inside of you. You just have buried it under all your dirty laundry, so to speak. You can go on feeling empty if you want. Noone will care, not for long anyway. You can continue to use drugs, alcohol, or even food to fill that empty lonely void inside of you. You can miss out on life because you are forgetting to fight and it is so much easier to fall into the pity pit. You can spend the rest of every second worrying that if you even try to gain back some of your self-worth, you will fail and feel even more lonely. Well, you might just fail the first try, the second and the third. You may even feel that it's hopeless. If you give into that feeling, then you are letting yourself down. You have now become responsible for losing your chance at regaining your self-worth. You are allowing whatever it was that tore you apart in the first place to take control of your everything. You are allowing a memory to defeat you. There is no person there now; it's just a thought. A memory that you are allowing to ruin what little time you have on this earth. Why are you doing that? You know you can stop it. You know how! I have repeated myself so many times and I will continue to repeat this. -HABITS- positive habits of thinking. You must reconstruct your thought patterns to think WIN..not to think LOSE! You must make a new commitment to yourself, one that you can reach out and touch!
I understand the strength of negative thinking, and I have felt its power many, many times. To the point that I could hardly feel myself breathe. That was when I knew that I, and only I could stop it. It was inside of me. It was not standing beside me or next to me or behind me. It was ME! Inside of you, is where you must look and dig for the real you. Not the you that has been scarred and hurt, but the you that can smile and laugh and appreciate all the good things in life. There still are many good things if you will just open your positive side and allow them to reach you. The more positive thoughts that you fill yourself with, the less negative thoughts can survive. Also you must be honest with what your bad habits are and where they are taking you. Identify with them and how they are bringing you down, instead of up. These are bad habits that you have allowed to run your life. Now, as you have invited them in, you will simply un-invite them. Additionally, say no to abusing Drugs, Alcohol and yes FOOD!
In order to strengthen the mental you, you must also strengthen the physical you. I don`t mean be a body builder or an Olympic athlete. I just mean a healthier you, a you that you want to be!
Remember whatever it was that brought you down in yourself is in the past. If you continue to allow the pain to live inside of you, you will suffer. The past is over and there is no suffering on your part that will erase it. So get on with life. Search deep inside of you and bring back who you are. Bring back the person you can smile at in the mirror. Bring back the person you talk to all the time. Bring back the person that you were meant to be. Bring back you, and then you will have your self-worth back!
*********************************
I am goodness.
I am all my goodness.
Even when I feel I am less,
I am always more!
David Viscott
Dorothy Lafrinere
Owner/Operator
Website- http://www.womensselfesteem.com
Weblog- http://www.justblogme.com/Dorothy
Forum- http://womenselfesteem.proboards29.com
email- dorothy@womensselfesteem.com
The Book Writer's Guide To Self-Publishing
Self-publishing has become common practice for many writers who want accolades of having a book published, no matter who publishes it. Writers choose self-publishing for various reasons. Many writers desire the freedom and business aspects of publishing work independently. A self-published writer is one who is in control of every aspect of their published work. The publishing industry defines self-publishing as authors publishing their own books or other media, instead of with a third-party publisher. Today's technology has increased the pool of self-publishers, but it still represents only a small percentage of the publishing industry in terms of sales. The proliferation of media channels, such as blogging, video, and audio content, has contributed to the increase in self-publishers.
THE BUSINESS OF SELF-PUBLISHING
The business of self-publishing books and other media is different from any other business. The absence of a traditional publisher makes self-publishing unique. The author of the content takes on the role of the traditional publisher. The author controls the editorial content, arranges for printing, markets the material, and distributes the material to consumers and retailers. Self-publishers publish their books in printed form, or choose print-on-demand with no inventory. Many self-published authors decide to subsidize their work rather than making money from it. Digital printing technology has evolved self-publishing into digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple's iPhoto, FotoInsight, Snapfish, and Printing-1.
THE MOTIVES OF SELF-PUBLISHING
Many writers have varied motives to self-publish. One common reason is the writer's work is not of interest to the commercial publisher, and otherwise not marketable. Another common reason is the writer prefers to retain complete editorial control over content. Many writers are unwilling to compromise editing of their work, and some writers prefer to have their work presented �as is.� Literary agents and book agents may deny publishing a book because the author is unknown and does not have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but the topic is only interesting in a small geographic area. Literary agents and book agents may also deny publication because the book addresses an obscure topic in which few people are interested. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. Some authors choose self-publishing because they want a larger royalty from retail sales.
IS SELF-PUBLISHING A SHORTCUT TO SUCCESS?
Self-publishing is not a shortcut to having a printed book. Depending on what your goals are, it may or may not be a direction you would like to take. In the hard copy world, self-publishing is costly. Getting a book into print costs more money than many writers want to spend. This is why the Internet is a blessing -- it's free. You can either start up a free website of your own and post your novel, or pay a small monthly sum and sell your writing online. If you can write well enough to catch someone's attention, your readers may be willing to pay for a download of your book. By self-publishing online, you avoid the normal book publishing costs and still get exposure. Who knows, you may be lucky and grab the attention of a publishing guru who thinks you could make a lot of money from your self-published book.
Whatever your reason is for self-publishing, you should know that self-publishing requires extensive work. Self-publishing involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN �Cataloging in Publication� number.
The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how to deliver the manuscript to the printer, and pay for printing and delivery of finished books.
Publishing a book online is easier than publishing in the world of hard copy. The result is not as glorified, but it is a step towards success in the published realm. The more experience you can get writing, the better writer you will be.
THE BUSINESS OF SELF-PUBLISHING
The business of self-publishing books and other media is different from any other business. The absence of a traditional publisher makes self-publishing unique. The author of the content takes on the role of the traditional publisher. The author controls the editorial content, arranges for printing, markets the material, and distributes the material to consumers and retailers. Self-publishers publish their books in printed form, or choose print-on-demand with no inventory. Many self-published authors decide to subsidize their work rather than making money from it. Digital printing technology has evolved self-publishing into digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple's iPhoto, FotoInsight, Snapfish, and Printing-1.
THE MOTIVES OF SELF-PUBLISHING
Many writers have varied motives to self-publish. One common reason is the writer's work is not of interest to the commercial publisher, and otherwise not marketable. Another common reason is the writer prefers to retain complete editorial control over content. Many writers are unwilling to compromise editing of their work, and some writers prefer to have their work presented �as is.� Literary agents and book agents may deny publishing a book because the author is unknown and does not have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but the topic is only interesting in a small geographic area. Literary agents and book agents may also deny publication because the book addresses an obscure topic in which few people are interested. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. Some authors choose self-publishing because they want a larger royalty from retail sales.
IS SELF-PUBLISHING A SHORTCUT TO SUCCESS?
Self-publishing is not a shortcut to having a printed book. Depending on what your goals are, it may or may not be a direction you would like to take. In the hard copy world, self-publishing is costly. Getting a book into print costs more money than many writers want to spend. This is why the Internet is a blessing -- it's free. You can either start up a free website of your own and post your novel, or pay a small monthly sum and sell your writing online. If you can write well enough to catch someone's attention, your readers may be willing to pay for a download of your book. By self-publishing online, you avoid the normal book publishing costs and still get exposure. Who knows, you may be lucky and grab the attention of a publishing guru who thinks you could make a lot of money from your self-published book.
Whatever your reason is for self-publishing, you should know that self-publishing requires extensive work. Self-publishing involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN �Cataloging in Publication� number.
The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how to deliver the manuscript to the printer, and pay for printing and delivery of finished books.
Publishing a book online is easier than publishing in the world of hard copy. The result is not as glorified, but it is a step towards success in the published realm. The more experience you can get writing, the better writer you will be.
Blogging: What You Need To Know About Defamation
Currently there are over 30 million blogs on the internet and thousands more being created each week. Assuming ownership of one blog per person, that�s a minimum of 30 million people slinging around their personal opinions on all that exists under the sun. This is a good thing. The free exchange of thoughts and ideas is what prevents the world from becoming a stagnant pool of dictatorship with the appropriate green scum floating on top.
However, to steal a line from the movie Spiderman, �With great power comes great responsibility�. Blogging has become a way for the voice of the people to be heard. We must be careful, though, not to abuse our power through thoughtless acts that hurt the credibility of bloggers and blogging. One place that continues to be our Achilles heel is when good posts go bad.
In the United States, libel and slander are the two categories of defamation. In many states, courts have begun treating them the same as the only difference between the two is that libel is a false written statement about a person, place or thing that harms his/her/its reputation while slander is the verbal act of the same offense. Whether blogged on the internet or whispered offline to your mother, the common denominator is that what is said is false.
Since I�m psychic, I already know what you are thinking. �The First Amendment of the US Constitution protects me. As long as it is the truth, I can say whatever I want.� Well, sort of. As crazy as it sounds, truth is not the silver bullet defense for every case of libel or slander. A judge may require that besides being true the information relayed is in the public interest to know.
So reporting that the CEO of a major corporation had been caught pilfering money from the employees� retirement fund would probably get dismissed from civil court whereas telling the world that your neighbor has smelly feet could get you into more trouble than you want. Even if it were true, why would it be in the public interest to know that your neighbor�s feet could clear out Yankee Stadium?
Now, the First Amendment does protect your right to an opinion. If you think that the Mr. Squiggly Toddler Toy is a piece of crap, you are certainly free to tell anyone within earshot as long as you make it clear that it is your opinion on the subject. Likewise, if a person puts forth a negative sentiment with regards to their experience with you and it is clear to any reasonable person that it is their opinion, your legal recourse against them is severely limited.
Parody and satire are also protected. If they weren�t, Saturday Night Live and South Park would have never made it past the first episode. And criticism of a public performance such as a symphony, a play and even a book is protected under the Fair Criticism and Comment clause.
Now the internet contributes some interesting layers of complication to the whole blogging shebang. Instead of being contained in a localized area, libel has the potential to cross international borders and not every country handles these cases the same. One of the major problems courts around the world are having to deal with is the one of jurisdiction. If I live in the US and I libel someone who lives in the UK where exactly does the case take place and who�s laws do we go by? Several cases have set a scary precedent that leans towards being able to sue anywhere around the world for libel published on the internet.
Then there is the issue of third party liability. Say you are a responsible blogger who is careful about her posts to avoid a troublesome libel accusation. One of your readers posts a libelous statement on your blog. Can you be held responsible for that person�s actions? Well, so far the law has only made provisions for internet service providers stating that they cannot be held responsible for how their customers use their services (as it pertains to defamation). Likewise, blog service providers such as Google and Six Apart would likely be immune to any lawsuits arising out of a person�s use of the service.
Whether or not you would be held responsible may come down to if you moderate your comments. If you allow comments to be posted automatically, you may be protected under Section 230 of the US Code (for US Citizens). It may be a different story, however, if you approve comments before posting them. It could be argued that your posting of the comments equates your agreement to them. To date, no one has shown up in court to argue this, hence the fact that we are kind of forced to make it up as we go along.
Defamation is a tricky issue and one that needs to be tread carefully if one is to avoid landing in court. Here are a few tips to help keep you out of trouble. Note: I am not an attorney. I don�t even get to play one on television. If you and your blog deal with some highly controversial issues or you�re just not sure how much trouble you would get into if you published that post about your best friend�s boyfriend, I recommend getting in touch with a lawyer to get the best advice.
1. Change the names. By far the easiest thing you can do is to change or to avoid using the name of the person you are talking about and to strip away as much identifying information as possible. If a reasonable person can visit your hometown and quickly identify the �mealy-mouth cow� you blogged about online, you might want to do some editing.
2. Make use of a disclaimer. Kevin S Brady has an excellent one on his website. Even something as basic as �By making use of this blog site, you agree that the opinions expressed are the property and responsibility of their respective owners� may provide some defense in the event of a lawsuit. (Check with a real attorney please).
3. Consider writing your rant as a parody or satire. Extreme exaggerations that no reasonable person would believe are not considered defamation because, quite frankly, they are unbelievable. Be careful though, this type of writing takes a certain je sais quoi, and could easily backfire on you. Have a reasonable person proofread your entry to make sure it passes the believability test.
4. Watch your language. Be sure to use wording that makes it clear that this is your opinion about the subject. Statements like, �That Mr. Squiggly Toddler Toy is a piece of crap� makes it sound as though you are stating a fact when in all actuality you are making a personal judgment about the toy. Something like �I think that Mr. Squiggly Toddler Toy is a piece of crap� or �That Mr. Squiggly Toddler Toy fell apart after the first use� are safe bets. At least as far as the law is concerned.
5. And last but definitely not least, don�t tell false tales. Now this may seem like common sense but how common is common sense these days? Really. If you feel the need to resort to lying about a person, you may want to seek professional help in examining why you want to do that. �Cause chances are, it�s not to protect the public.
Blogging is a great way to meet people and stay current in the world and doing so responsibly will only make the experience better. Stay safe, stay sane and most of have fun.
However, to steal a line from the movie Spiderman, �With great power comes great responsibility�. Blogging has become a way for the voice of the people to be heard. We must be careful, though, not to abuse our power through thoughtless acts that hurt the credibility of bloggers and blogging. One place that continues to be our Achilles heel is when good posts go bad.
In the United States, libel and slander are the two categories of defamation. In many states, courts have begun treating them the same as the only difference between the two is that libel is a false written statement about a person, place or thing that harms his/her/its reputation while slander is the verbal act of the same offense. Whether blogged on the internet or whispered offline to your mother, the common denominator is that what is said is false.
Since I�m psychic, I already know what you are thinking. �The First Amendment of the US Constitution protects me. As long as it is the truth, I can say whatever I want.� Well, sort of. As crazy as it sounds, truth is not the silver bullet defense for every case of libel or slander. A judge may require that besides being true the information relayed is in the public interest to know.
So reporting that the CEO of a major corporation had been caught pilfering money from the employees� retirement fund would probably get dismissed from civil court whereas telling the world that your neighbor has smelly feet could get you into more trouble than you want. Even if it were true, why would it be in the public interest to know that your neighbor�s feet could clear out Yankee Stadium?
Now, the First Amendment does protect your right to an opinion. If you think that the Mr. Squiggly Toddler Toy is a piece of crap, you are certainly free to tell anyone within earshot as long as you make it clear that it is your opinion on the subject. Likewise, if a person puts forth a negative sentiment with regards to their experience with you and it is clear to any reasonable person that it is their opinion, your legal recourse against them is severely limited.
Parody and satire are also protected. If they weren�t, Saturday Night Live and South Park would have never made it past the first episode. And criticism of a public performance such as a symphony, a play and even a book is protected under the Fair Criticism and Comment clause.
Now the internet contributes some interesting layers of complication to the whole blogging shebang. Instead of being contained in a localized area, libel has the potential to cross international borders and not every country handles these cases the same. One of the major problems courts around the world are having to deal with is the one of jurisdiction. If I live in the US and I libel someone who lives in the UK where exactly does the case take place and who�s laws do we go by? Several cases have set a scary precedent that leans towards being able to sue anywhere around the world for libel published on the internet.
Then there is the issue of third party liability. Say you are a responsible blogger who is careful about her posts to avoid a troublesome libel accusation. One of your readers posts a libelous statement on your blog. Can you be held responsible for that person�s actions? Well, so far the law has only made provisions for internet service providers stating that they cannot be held responsible for how their customers use their services (as it pertains to defamation). Likewise, blog service providers such as Google and Six Apart would likely be immune to any lawsuits arising out of a person�s use of the service.
Whether or not you would be held responsible may come down to if you moderate your comments. If you allow comments to be posted automatically, you may be protected under Section 230 of the US Code (for US Citizens). It may be a different story, however, if you approve comments before posting them. It could be argued that your posting of the comments equates your agreement to them. To date, no one has shown up in court to argue this, hence the fact that we are kind of forced to make it up as we go along.
Defamation is a tricky issue and one that needs to be tread carefully if one is to avoid landing in court. Here are a few tips to help keep you out of trouble. Note: I am not an attorney. I don�t even get to play one on television. If you and your blog deal with some highly controversial issues or you�re just not sure how much trouble you would get into if you published that post about your best friend�s boyfriend, I recommend getting in touch with a lawyer to get the best advice.
1. Change the names. By far the easiest thing you can do is to change or to avoid using the name of the person you are talking about and to strip away as much identifying information as possible. If a reasonable person can visit your hometown and quickly identify the �mealy-mouth cow� you blogged about online, you might want to do some editing.
2. Make use of a disclaimer. Kevin S Brady has an excellent one on his website. Even something as basic as �By making use of this blog site, you agree that the opinions expressed are the property and responsibility of their respective owners� may provide some defense in the event of a lawsuit. (Check with a real attorney please).
3. Consider writing your rant as a parody or satire. Extreme exaggerations that no reasonable person would believe are not considered defamation because, quite frankly, they are unbelievable. Be careful though, this type of writing takes a certain je sais quoi, and could easily backfire on you. Have a reasonable person proofread your entry to make sure it passes the believability test.
4. Watch your language. Be sure to use wording that makes it clear that this is your opinion about the subject. Statements like, �That Mr. Squiggly Toddler Toy is a piece of crap� makes it sound as though you are stating a fact when in all actuality you are making a personal judgment about the toy. Something like �I think that Mr. Squiggly Toddler Toy is a piece of crap� or �That Mr. Squiggly Toddler Toy fell apart after the first use� are safe bets. At least as far as the law is concerned.
5. And last but definitely not least, don�t tell false tales. Now this may seem like common sense but how common is common sense these days? Really. If you feel the need to resort to lying about a person, you may want to seek professional help in examining why you want to do that. �Cause chances are, it�s not to protect the public.
Blogging is a great way to meet people and stay current in the world and doing so responsibly will only make the experience better. Stay safe, stay sane and most of have fun.
Sunday, August 1, 2010
Are Articles the Secret to Niche Marketing?
Article writing has become popular recently. Search engines have changed the way they rank web sites and have begun to place a stronger value on good content. Correction: they have become better at filtering out commercial content, sales pitches, and advertising posing as content.
One incredibly good method of achieving a web presence with good content is that of article writing. Why? It provides the content that the search engines are looking for. It provides meaningful content for the individual searching the web for good information. And it provides an avenue whereby the article writer can be noticed on the web.
Where does niche marketing come in? First of all, lets define niche marketing as marketing that is designed to meet the needs of a small group of individuals (a niche), rather than the mass needs of individuals. For example, a particular type of pet owner, a particular type of web user, or a particular religious faith might be considered niche markets.
For niche markets like these, traditional forms of mass Internet marketing, such as banner ads, classifieds, and traffic generation programs, are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
So what does the niche marketer do? Assuming he has a web presence, and provides a quality product or other solution to the niche customer�s needs, he can become involved in article writing. The articles would be of a particular interest to the niche customer. They would contain valuable information that the niche customer cannot find anywhere else.
Sometimes article writers will write generic articles that really don�t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?
The key to writing articles for a niche market and effectively gaining web presence by doing it, is to write quality. Fill the article with useful information. Show the reader that you really are an expert in your niche. Give the reader a burning desire to want to hear more of what you have to say about their need. And the only way you can create that burning desire is to give them quality information in the first place.
Good, well-written, articles are the key to niche marketing in today�s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your web site traffic grow.
Note: You have my permission to reprint and distribute this article as long as it is distributed in its entirety, including all links. � Sean Mize 2006
One incredibly good method of achieving a web presence with good content is that of article writing. Why? It provides the content that the search engines are looking for. It provides meaningful content for the individual searching the web for good information. And it provides an avenue whereby the article writer can be noticed on the web.
Where does niche marketing come in? First of all, lets define niche marketing as marketing that is designed to meet the needs of a small group of individuals (a niche), rather than the mass needs of individuals. For example, a particular type of pet owner, a particular type of web user, or a particular religious faith might be considered niche markets.
For niche markets like these, traditional forms of mass Internet marketing, such as banner ads, classifieds, and traffic generation programs, are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
So what does the niche marketer do? Assuming he has a web presence, and provides a quality product or other solution to the niche customer�s needs, he can become involved in article writing. The articles would be of a particular interest to the niche customer. They would contain valuable information that the niche customer cannot find anywhere else.
Sometimes article writers will write generic articles that really don�t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?
The key to writing articles for a niche market and effectively gaining web presence by doing it, is to write quality. Fill the article with useful information. Show the reader that you really are an expert in your niche. Give the reader a burning desire to want to hear more of what you have to say about their need. And the only way you can create that burning desire is to give them quality information in the first place.
Good, well-written, articles are the key to niche marketing in today�s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your web site traffic grow.
Note: You have my permission to reprint and distribute this article as long as it is distributed in its entirety, including all links. � Sean Mize 2006
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